“Cold chains catalyse market growth”
INDORE: Cold chains are not only about preserving produce but to connect the grower with the market that will help in increasing production and exploring new markets, said the experts at a two-day international cold chain expo that commenced Friday.
“The need is to handle and preserve what we produce in an efficient and competitive way,” said CEO and chief advisor National Centre for Cold chain Development Pawanexh Kohli.
About 40 per cent of the food in supply chain is wasted due to lack of infrastructure and cold storages.
Kohli said earlier eight per cent of the horticulture budget was used for marketing of the produce which has now increased to 25 per cent and in coming years the share will go up to 50 per cent.
About 70 exhibitors from the United States, France, The Netherlands, Germany, Denmark and Middle-East showcased their products and technology at the exhibition. The two-day event will see discussions on upgrading technology, modern equipment, development of the cold chain and market accessibility to farmers.